Digital Magazine & Podcast
This interview took place on June 1, 2020.
Lisa has a unique perspective in that she runs an online marketing business, and she is married to a doctor who knows up close and personal how significant the pandemic is. We met in person a few years ago in San Diego after meeting online through a branding program.
Lisa Feren of Handcrafted Marketing pairs business and marketing together to reach more people through telling compelling stories, educating, entertaining, and positioning her clients as experts in their fields.
She works with creative, innovative, and forward-thinking businesses to craft their online messaging, connect with more people, and to elevate their brands to be seen and heard online. As a natural-born connector, her writing and storytelling bring brands to their tribes.
Sally Hendrick (00:09):
News stories were coming in about this...
This interview took place on May 28, 2020.
Gemma and I met through mutual friends. With both of us having online businesses, it made sense for us to connect and collaborate. Even though Gemma is in the UK, and I'm in the US, our experiences are similar in that we've been trying to feel our way through navigating the challenges and opportunities in front of us and how to tackle them head on.
Gemma Went is an online business mentor, growth strategist, mindset coach, digital marketing consultant, empath, and intuitive based in the United Kingdom. She is a master of the online business world, built on over 20 years of corporate, agency, brand and small business experience.
Sally Hendrick (00:40):
All right everybody, my name is Sally Hendrick. And today I've got Gemma Went with me for the Shout Your Cause podcast and we're just gonna...
This interview took place on May 15, 2020.
Connecting in person with Veronica at the Social Media Marketing World conference every year is a highlight for me. We both support businesses with online marketing know-how, but Veronica focuses mainly on e-commerce clients who use Shopify to sell their products, while I focus more on sales funnels and Facebook advertising for service-based businesses that use Kajabi or Wordpress. I reached out to Veronica to find out how things are going these days in the e-commerce world.
Veronica Jeans is an eCommerce Business Consultant & Shopify Expert. With a passion for following online sales trends, she can tell you all about turning an initial investment of $100,000 into a company with a return above $2.5 million annually within 2 years, because she's done it. Long story short, she built a successful business supplying IT professionals to some of...
This interview took place on April 29, 2020.
I first met Sigrun in 2016 at Social Media Marketing World in San Diego at an impromptu lunch with other online business friends. She was emerging as a well-known influencer for female entrepreneurs with online businesses and quickly rose to the top of her game. Her in-person summit in Iceland was coming up in June, and I had a ticket to go. COVID-19 had other plans causing the cancelation of many events around the world including this one. I figured the next-best thing would be to interview her for this podcast to see how she and women who work with her are responding.
Sigrun is on a mission to accelerate gender equality through female entrepreneurship. She is the leading business mentor for female online entrepreneurs in Europe, TEDx speaker, and host of the Sigrun Show podcast. Originally from Reykjavik, Iceland, she has spent more than half her life...
This interview took place on April 24, 2020.
After renovating part of her home as an Airbnb rental, Kimberly was thrilled that March and April were fully booked for with guests who were ready for the downtown Nashville museums and music. When COVID-19 hit the scene, her plans were squashed, all bookings canceled, and Nashville's honky-tonk scene became a ghost town. Kimberly's husband has his own business venture as a DJ for weddings and corporate events, another business that is not recession-proof. She put on her advocacy hat and created the #freetn movement for Tennesseans ready to go back to work. This is her story.
Sally Hendrick (00:39):
Hey Kimberly, how are you doing? I'm Sally Hendrick. Hi Sally. I'm doing good. Thanks. How are you? Good. Good to meet you. Finally, I reached out to you yesterday, just yesterday to talk to you about what's going...
This interview took place on April 22, 2020.
With colleges having to pivot in the middle of the semester all over the world, reaching out to Dr. Keith Carver, chancellor of the University of Tennessee at Martin, was an obvious choice for an interview. Keith and I attended Memphis State University together nearly 30 years ago. Not only were we connected through the Sigma Chi Fraternity, but I knew the gal he ended up marrying from our days singing together at Kincaid Studios in Crockett County, Tennessee. Listen to how Keith is handling the COVID-19 situation.
Dr. Keith Carver began his duties as is the 11th chancellor of the University of Tennessee at Martin on January 3, 2017. He has worked with the UT System for 22 years and served as executive assistant to the UT president from January 2011-December 2016 before taking the post at UT Martin.
Prior to his position with the UT...
This interview took place on April 08, 2020.
Helping students navigate college choices, fill out applications, and filter through programs that help them reach their life goals is the business of Elizabeth Antony of Nashville, Tennessee. With much ado and much to sort through to help students and parents figure out how to handle the unknown due to COVID-19, Elizabeth shares her insight into what may come.
Elizabeth Antony of College Application Coach LLC of Nashville, Tennessee, leads an innovative firm offering individualized college admission consulting. She is committed to guiding students through the college selection, admission, and acceptance process. She combines her unique background in Developmental Psychology and critical and personal writing with a strong working knowledge of today's competitive admissions process.
This interview took place on April 17, 2020.
Keaton was looking forward to his college graduation ceremony in Martin on May 2, 2020, from the University of Tennessee. He never dreamed it would be via Facebook Live instead of in-person in front of thousands of students, parents, and faculty. After losing his father to cancer the day of his final high school exam four years ago, he's now facing an unknown path into his career as he finishes his bachelor's degree. He has been on a long journey of self-discovery and has had to grow up faster than most young adults his age. This is how he is responding.
Keaton is currently a senior at the University of Tennessee at Martin who is pursuing a BSBA degree in Business Management with a minor in English. In his free time, he loves hiking and playing guitar. He also loves writing and is in the process of writing his first memoir.
This interview took place on April 02, 2020.
Michele and I met online before we met in person. From a social media marketing conference in California to another event in New York City, we struck up some conversation and have kept in touch since. When the COVID-19 threat began, we caught each other's attention on Facebook when I was explaining the statistics, and she was explaining the clinical and political aspects.
Dr. Michele is the author of Body Wisdom: 10 Weeks to Transformation and the creator of the podcast Body Wisdom with Dr. Michele. She is also a physician specializing in autoimmune disease, an Ayurvedic health coach, and a certified yoga teacher, offering workshops and online courses based on her book. She hopes to inspire women to live happier, healthier lives that honor their own bodies, wants, and desires.
Sally Hendrick (...
This interview took place on April 06, 2020.
Zan Phillips has been laid off from her job as a nurse in the aesthetics industry while elective procedures are disallowed during the current COVID-19 situation. She sat down with Sally Hendrick to discuss what she is experiencing and how she's being asked to consider returning to the hospital setting.
Former ICU and hospice nurse, Zan Phillips of Nashville, Tennessee, currently specializes in aesthetics with her nursing career.
Zan Phillips (00:40):
Hi Zan Phillips. How are you doing? How are you? Good. It's good to talk to you. And I know that you're a nurse. Yes. So I was an ICU nurse in the national area and also a hospice nurse I did in home hospice for years. My heart got a little tired. I got kind of, you know, that was a very intense job for a lot of years. And so I have moved into the plastic surgery field. So I work for a...
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