Pip Seymour, chief marketing officer, digital specialist, responds

This interview took place on June 10, 2020.

Pip and I go back a few years. She found me in a Facebook group focused on selling techniques. Next thing you know, we met up in San Diego at Social Media Marketing World, and I've been a guest on her amazing online live show administered on Facebook. Now it's her turn to speak with me about how she's responding these days.

Guest bio:

As a Google search specialist, Pip operates her business, Seymour Digital Media, out of British Columbia, Canada.  Her popular online show, Geek Speak, is full of marketing tips for entrepreneurs and small businesses. Google ads, SEO, and social media marketing are services provided for her clients.

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Sally Hendrick (00:09):

News stories were coming in about this strange virus in Wuhan China. It was weeks before we saw the first cases in the US as the numbers went up each day. My curiosity got the...

Mary Grace Gardner, college admissions coach, responds

This interview took place on June 11, 2020.

Guest bio:

After working for the UC Berkeley admissions team, Mary Grace Gardner became an entrepreneur and college admissions and career coach, who has spent over a decade helping students get into their ideal school. She guides clients across the globe in clarifying their goals, developing personalized plans, and preparing for successful careers.

She has been featured in places like Business Insider, CNBC, Yahoo Finance, U.S. News and World Report, and Fast Company. She lives in the San Francisco Bay Area with her husband and two children.

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Sally Hendrick (00:09):

News stories were coming in about this strange virus in Wuhan China. It was weeks before we saw the first cases in the US as the numbers went up each day. My curiosity got the best of me, and I started plotting the curves here's stories from real people all over the world and how they've...

LaShonda DeBrew, The Virtual CFO, responds from Maryland

This interview took place on June 12, 2020.

La'Shonda has been my CFO for several years now. Like many of my business colleagues, we met online in a business class, and she traveled to Nashville to one of my in-person workshops a few years ago. With the pandemic, she's been working solely from home.

Guest bio:

La’Shonda DeBrew is the CEO of DeBrew Enterprises, Inc. and founder of the Wealth Institute and the Wealthcheck 360 System™. Known as the Wealth-Creator, La’Shonda works with clients to increase their worth, while decreasing their work. Her passion and proficiency are in saving clients time, money, and energy, so that they can make more, keep more, give more, and ultimately live more. She is one of the nation’s leading authorities in the areas of tax planning, revenue modeling, debt destruction, financial strategy, wealth-building, and helping small businesses to maximize their profits.

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Lisa Feren, a mother, wife, and business owner, responds from San Diego

This interview took place on June 1, 2020.

Lisa has a unique perspective in that she runs an online marketing business, and she is married to a doctor who knows up close and personal how significant the pandemic is. We met in person a few years ago in San Diego after meeting online through a branding program.

Guest bio:

Lisa Feren of Handcrafted Marketing pairs business and marketing together to reach more people through telling compelling stories, educating, entertaining, and positioning her clients as experts in their fields.

She works with creative, innovative, and forward-thinking businesses to craft their online messaging, connect with more people, and to elevate their brands to be seen and heard online. As a natural-born connector, her writing and storytelling bring brands to their tribes.

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Sally Hendrick (00:09):

News stories were coming in about this...

Gemma Went, an online business mentor, responds from the United Kingdom

This interview took place on May 28, 2020.

Gemma and I met through mutual friends. With both of us having online businesses, it made sense for us to connect and collaborate. Even though Gemma is in the UK, and I'm in the US, our experiences are similar in that we've been trying to feel our way through navigating the challenges and opportunities in front of us and how to tackle them head on.

Guest bio:

Gemma Went is an online business mentor, growth strategist, mindset coach, digital marketing consultant, empath, and intuitive based in the United Kingdom. She is a master of the online business world, built on over 20 years of corporate, agency, brand and small business experience.

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Sally Hendrick (00:40):

All right everybody, my name is Sally Hendrick. And today I've got Gemma Went with me for the Shout Your Cause podcast and we're just gonna...

Veronica Jeans, an eCommerce expert, responds from Texas

This interview took place on May 15, 2020.

Connecting in person with Veronica at the Social Media Marketing World conference every year is a highlight for me. We both support businesses with online marketing know-how, but Veronica focuses mainly on e-commerce clients who use Shopify to sell their products, while I focus more on sales funnels and Facebook advertising for service-based businesses that use Kajabi or Wordpress. I reached out to Veronica to find out how things are going these days in the e-commerce world.

Guest bio:

Veronica Jeans is an eCommerce Business Consultant & Shopify Expert. With a passion for following online sales trends, she can tell you all about turning an initial investment of $100,000 into a company with a return above $2.5 million annually within 2 years, because she's done it. Long story short, she built a successful business supplying IT professionals to some of...

Sigrun, Online Business Coach, responds from Switzerland

This interview took place on April 29, 2020.

I first met Sigrun in 2016 at Social Media Marketing World in San Diego at an impromptu lunch with other online business friends. She was emerging as a well-known influencer for female entrepreneurs with online businesses and quickly rose to the top of her game. Her in-person summit in Iceland was coming up in June, and I had a ticket to go. COVID-19 had other plans causing the cancelation of many events around the world including this one. I figured the next-best thing would be to interview her for this podcast to see how she and women who work with her are responding.

Guest bio:

Sigrun is on a mission to accelerate gender equality through female entrepreneurship. She is the leading business mentor for female online entrepreneurs in Europe, TEDx speaker, and host of the Sigrun Show podcast. Originally from Reykjavik, Iceland, she has spent more than half her life...

Kimberly Edwards, Entrepreneur, Airbnb host, and #freeTN founder, responds from Tennessee

This interview took place on April 24, 2020.

After renovating part of her home as an Airbnb rental, Kimberly was thrilled that March and April were fully booked for with guests who were ready for the downtown Nashville museums and music. When COVID-19 hit the scene, her plans were squashed, all bookings canceled, and Nashville's honky-tonk scene became a ghost town. Kimberly's husband has his own business venture as a DJ for weddings and corporate events, another business that is not recession-proof. She put on her advocacy hat and created the #freetn movement for Tennesseans ready to go back to work. This is her story.

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Sally Hendrick (00:39):

Hey Kimberly, how are you doing? I'm Sally Hendrick. Hi Sally. I'm doing good. Thanks. How are you? Good. Good to meet you. Finally, I reached out to you yesterday, just yesterday to talk to you about what's going...

Keith Carver, UT Martin Chancellor, responds from Tennessee

This interview took place on April 22, 2020.

With colleges having to pivot in the middle of the semester all over the world, reaching out to Dr. Keith Carver, chancellor of the University of Tennessee at Martin, was an obvious choice for an interview. Keith and I attended Memphis State University together nearly 30 years ago. Not only were we connected through the Sigma Chi Fraternity, but I knew the gal he ended up marrying from our days singing together at Kincaid Studios in Crockett County, Tennessee. Listen to how Keith is handling the COVID-19 situation.

Guest bio:

Dr. Keith Carver began his duties as is the 11th chancellor of the University of Tennessee at Martin on January 3, 2017. He has worked with the UT System for 22 years and served as executive assistant to the UT president from January 2011-December 2016 before taking the post at UT Martin.

Prior to his position with the UT...

Elizabeth Antony, Independent College Counselor in Tennessee, responds

This interview took place on April 08, 2020.

Helping students navigate college choices, fill out applications, and filter through programs that help them reach their life goals is the business of Elizabeth Antony of Nashville, Tennessee. With much ado and much to sort through to help students and parents figure out how to handle the unknown due to COVID-19, Elizabeth shares her insight into what may come.

Guest bio:

Elizabeth Antony of College Application Coach LLC of Nashville, Tennessee, leads an innovative firm offering individualized college admission consulting. She is committed to guiding students through the college selection, admission, and acceptance process. She combines her unique background in Developmental Psychology and critical and personal writing with a strong working knowledge of today's competitive admissions process. 

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Sally Hendrick...